HELLO…

I help the world’s best athletes, teams and organisations in sport use communication as their competitive edge.

As a senior strategic communications advisor with more than 15 years’ experience in high-performance sport, I work with leaders and teams during periods of change, in high-pressure moments, or when they simply need experienced senior-level support.

Before setting up my own business, I held senior roles at England Rugby, Team GB, World Rugby and the UK Sports Institute, working inside world-class teams and some of sport’s most intense environments. Since then, I’ve worked across Olympic and Paralympic sport, governing bodies, major events, rights holders and brands.

My work can take many forms. I advise CEOs and senior leaders, help organisations navigate change, develop the narrative around a new strategy, build reputation and communications strategy, or helicopter into teams that need additional senior-level support. Whatever the brief, I excel at getting under the skin of an organisation quickly, making sense of complicated situations and helping people communicate through them clearly.

There’s also a concept that has become increasingly important to my work: the role communication itself plays in performance.

I’ve seen first-hand how the right communication can increase confidence, strengthen relationships and build culture - as well as what happens when it gets overlooked. Communication creates the conditions for performance to happen.

Today, I combine strategic consultancy and interim senior support with one-to-one work with athletes, coaches and leaders – helping people and organisations across sport turn communication into their competitive edge.

When I’m not working, you’ll find me racing or riding my bike, usually in search of a good hill.