Role: Lead Communications
Services: Storytelling · PR · Media Relations · Event Management · Athlete Engagement

I was contracted by British Cycling to lead the communications for the inaugural Lloyds Bank Tour of Britain Women, with a clear brief: establish a compelling narrative for the new event and drive widespread, positive media coverage.

In under three months, I developed and delivered a full communications strategy; from press releases and media briefings to fan-focused stories and partnership announcements. The goal was to connect with core cycling audiences in the UK and beyond, while also bringing new fans into the world of women’s cycling.

By leveraging strong relationships with national and cycling media, I helped tp secure over 300 pieces of coverage before, during and after the event, with attendance from major broadcasters and publications at every stage of the Tour.

Role: Workshop Design & Facilitation
Services: Performance Communication Coaching · Workshop Delivery · Leadership Development · Storytelling

I was invited to Girona - a thriving community for professional triathletes and cyclists - to deliver two workshop sessions with elite-level triathletes, coaches and teams, exploring how communication can be used as a powerful tool for performance.

Drawing on my experience across Olympic, Paralympic, and professional sport, we looked at how communication sits alongside training, recovery and mindset as a critical driver of results. The sessions focused on understanding personal communication styles, influencing under pressure, and the role of communication in shaping high-performance team culture.

The result: open, energised conversations, practical tools for building influence and impact and a fresh understanding of how storytelling, clarity and confidence can give athletes and coaches a competitive edge.

Role: Strategic Communications Lead
Services: Communications Strategy · Media Relations · Event Design & Delivery · Athlete Engagement

ParalympicsGB engaged me to lead the communications strategy for the Homecoming of over 200 British athletes returning from their most successful Paralympic Games to date in Paris.

The brief was clear: create a high-impact media moment that reflected both the scale of the sporting achievement and the growing profile of Paralympic sport. Beyond logistics and delivery, the focus was on securing top-tier media presence and ensuring Paralympic athletes were given the platform their performances deserved in the mainstream.

I developed a targeted media strategy to position the Homecoming as a major national moment, securing attendance from every major UK broadcaster. The result was widespread coverage across BBC, ITV, Channel 4, Channel 5, Sky News and Sky Sports News, plus front-page and feature placements in national print and online titles. The event reinforced ParalympicsGB’s reputation as one of the UK’s most compelling sporting teams — and demonstrated the impact of strategic, high-profile communications in elevating Paralympic sport.