Services

I work with leaders and teams to solve complex communications challenges and turn organisational priorities into clear, effective communications strategies.

From a new organisational strategy or business direction to a major launch or repositioning, I help work out the story, what needs to be communicated, to whom and when – and turn complicated thinking into a clear communications approach.

This includes:

• Senior leadership and CEO counsel

• Communications strategy and planning

• Organisational and brand narrative

• Positioning and messaging

• Stakeholder strategy and engagement

• Strategic communications audits

I help leaders and organisations communicate through change, bringing clarity to complex situations and helping people understand not just what is changing, but what it means for them.

Having worked across national teams, governing bodies and organisations throughout the UK high-performance system, I understand the relationships and complexities that sit behind the org chart, and that successful change is ultimately about people.

From organisational change and new strategies to leadership transitions and periods of uncertainty, I provide senior counsel and practical communications support from planning through to delivery.

This includes:

• Change communications strategy and planning

• Senior leadership counsel

• Change narratives and key messaging

• Leadership communications, briefings and scripts

• Employee and stakeholder engagement

• Communications through periods of uncertaintycription

I can step into a team quickly, get under the skin of what’s happening and provide the leadership, strategic thinking and additional capacity needed – whether that’s covering a senior role, leading a specific piece of work or supporting a team through a particularly busy or challenging period.

I’m comfortable working directly with senior leaders, leading communications teams and getting stuck into delivery when needed. Having spent much of my career working in and around high-performance sport, I’m used to joining fast-moving environments, building trusted relationships quickly and knowing when to advise, challenge or simply get things done.

This includes:

• Interim communications leadership and senior role cover

• Fractional senior communications support

• Communications team leadership and mentoring

• Senior leadership counsel

• Major projects and priority workstreams

• Additional senior capacity during busy or critical periods description

I help organisations protect and build their reputation – from managing complex or sensitive issues to creating the stories and moments that get people talking for the right reasons.

With more than 15 years working in high-profile sport, I understand the scrutiny that comes with it and how quickly the communications landscape can shift. I provide strategic counsel when the pressure is on, while also bringing the media experience and relationships to spot opportunities, shape stories and generate meaningful coverage.

Whether it’s preparing for an issue before it happens, responding when it does, or building a proactive media strategy, I help organisations make good communications decisions and tell their story with confidence.

This includes:

• Reputation and issues management

• Crisis communications and scenario planning

• Media strategy and senior counsel

• Proactive PR and media relations

• Press office and major event support

• Spokesperson preparation and media training

I help organisations use communications to put important issues on the agenda, influence the conversation and build support for change.

Working alongside policy and public affairs teams, I turn complex issues into clear, compelling narratives that resonate beyond the organisation – bringing together media, stakeholder engagement, campaigning and political communications to reach the people who can make a difference.

My experience includes advocacy campaigns across sport and disability, working with athletes, governing bodies, MPs and other political stakeholders to build awareness, influence decision-makers and create momentum around issues that matter.

This includes:

• Advocacy and influencing strategies

• Campaign narratives and messaging

• Political and stakeholder communications

• Media strategy and campaigning

• Parliamentary and stakeholder engagement

• Athlete and spokesperson advocacy

Great stories make people care. I help organisations find them and turn them into campaigns that cut through.

From major sporting moments and purpose-led campaigns to launches and longer-term storytelling, I bring together strategy, creativity and a strong understanding of what makes a story resonate with media, stakeholders and audiences.

I can lead a campaign from the first idea through to delivery, or work alongside existing teams and partners to provide strategic direction, build out the narrative and make sure everything joins up.

This includes:

• Campaign strategy and planning

• Creative concepts and storytelling

• Launch and announcement strategies

• Content and editorial planning

• Athlete and ambassador storytelling

• Integrated media and communications campaigns

I offer 1:1 and small-group coaching to help athletes, leaders and high performers communicate with impact; on camera, in meetings, on the pitch and under pressure. This work blends mindset, messaging and delivery; building confidence and presence when it matters most.

• Personal messaging and narrative work

• Media and interview coaching

• Leadership and influence communication

• Ongoing feedback and performance prep